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Why do you need to hire a marketing consultant?

  • Writer: ericarassieur
    ericarassieur
  • Sep 13, 2021
  • 1 min read

If you are spending money on your digital advertising and marketing, you want to make sure you have someone looking over your analytics to make optimizations to your campaigns. For example, you could be spending the same budget on Google Display ads and also on Facebook targeted ads, and based on the clicks, they seem to be performing the same. However, the clicks coming from the display banners might not be relevant traffic and not converting into leads. We understand business owners don't have time to become marketing experts, or maybe rely on vendors to share results. That's where a digital marketing consultant can be very valuable. We will take a deep dive into your reporting and Google Analytics to make recommendations on what to change to see better performance. It could be something as simple as changing out the creative, modifying the targeting, or fixing issues with the website to create a better user experience for the potential customer.



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